In The News
The Baltimore Sun (12/28/2021)
According to Richie Frieman, co-founder of Brand U Sports, a sports marketing firm that connects brands with athletes through the so-called NIL — short for name, image and likeness — programs. Frieman, of Owings Mills, said he thinks the field is going to move rapidly.
“A lot of brands know it’s a big market for them. Every brand we’ve spoken to is interested in it,” he said. “I think some brands may be waiting to see what happens, but it’s undeniable that this is going to be a tremendous force for marketing that is really changing the marketing world.”
What makes college athletes attractive advertising and marketing options for companies? Frieman pointed to the athletes’ presence and accessibility on college campuses. “These NCAA athletes are relatable, they’re real, they’re natural, and they have a huge sphere of influence that can be quite effective because who knows the products better than somebody who is using them all day?” he said. “That’s why the brands are looking at them.”
The Locker Room Podcast
(12/31/2021)
Season 2 Episode 1 of The Locker Room Podcast kicks off with Co-Founder of Brand U Sports Richie Frieman. In this episode, Richie discusses how to create your own brand, what changes are needed in the NIL space, and even his history as a professional wrestler!